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Home > Consumer Insights

Consumer Insights

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Data-driven community design: When the market demands more

Buyers are telling us exactly what they want—are your communities delivering it?...
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March 2026 NHTI Insights Report: Household Sentiment

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February 2026 NHTI Insights Report: Exteriors

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Reports

January 2024 Survey Insights Report: Gen Z's Journey into Homeownership

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December 2023 Survey Insights Report: 24 Trends for 2024

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Newsletters

24 Trends for 2024: A Year of Hunkering Down

Resilient design gains a new ally, bells and whistles take a back seat…and Barbenheimer comes to life?...
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Videos

24 Trends for 2024

Dive into 24 Trends for 2024 Click here to download the presentation slides Watch the New Home Trends...
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What Custom Home Architects Want Window Manufacturers to Know

The window market has a very bright future. Our inaugural Window and Door Market Survey shows a return...
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Reports

Introducing the US Custom Residential Architecture Index

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November 2023 Survey Insights Report: Build-to-Rent Design & Amenities

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Newsletters

Keep, Stop, Start: How to Design Bathrooms That Sell More Homes

In today’s high-interest rate environment, consumers have proven themselves willing to compromise...
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Newsletters

Halloween Happenings that Boo-st the Bottom Line

Halloween is here, and developers and builders are not missing the chance to engage their residents....
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Newsletters

Three Apartment Amenities That Put ‘Style’ in ‘Lifestyle’

In 2023, we set a New Year’s resolution to embrace the rental world. And so far, consider us committed!...
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Reports

October 2023 Survey Insights Report: Bathrooms

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Newsletters

3 Surprising Cost-Cutters That Made Us Double-Check Our Data

Our New Home Trends Institute has been on a mission this past year: find ways to cut costs without...
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