Consumer Insights
Reports
Download the 4Q26 US Custom Residential Architecture Index report.
Videos
Buyers are telling us exactly what they want—are your communities delivering it?...
Reports
Download the March 2026 NHTI Insights Report.
Reports
Download the October Survey Insights report.
Newsletters
Our New Home Trends Institute has been on a mission this past year: find ways to cut costs without...
Videos
Demographics drive the demand for housing, and the last two years have transformed demographic trends...
Newsletters
The 5.5% mortgage rate still holds its magic spell on consumers. In March, we found that 5.5% was the...
Reports
Download the September Survey Insights report.
Newsletters
Trendflation: the rapid cycle of new trends Read More We anticipated that design noise would muddy...
Newsletters
This summer, our New Home Trends Institute * got inside the minds of 6,000+ build-to-rent tenants we...
Reports
Download the August Survey Insights report.
Newsletters
Most of us can agree that sustainability matters to consumers, but not all high-performance home...
Reports
Download the July Survey Insights report.
Newsletters
As homes get smaller, we face the challenge of preserving privacy in the place where homeowners dress...
Newsletters
Developers have raised the bar on active adult community design, proving that there’s more to a great 55...