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Consumer Insights

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Survey Insights Reports

January Survey Insights Report: Healthy Homes

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December Survey Insights Report: 23 Trends for 2023

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23 Trends for 2023

Are you ready to dive into 23 Trends for 2023? Tune into the New Home Trends...
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Survey Insights Reports

January Survey Insights Report: Healthy Homes

Download the January Survey Insights Report.
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Survey Insights Reports

December Survey Insights Report: 23 Trends for 2023

Download the December Survey Insights Report.
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23 Trends for 2023

Are you ready to dive into 23 Trends for 2023? Tune into the New Home Trends Institute’s member-favorite...
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Survey Insights Reports

November Survey Insights Report: Value Adds Part 2

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Newsletters

Keep, Stop, Start: Selling New Homes in a High-Rate Environment

In July, 85% of prospective new home buyers we surveyed said they would not buy a home if mortgage rates...
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Newsletters

The Light: Properly Segmented Master Plan Advantages in a Slow Market

In a more competitive housing market, consumers believe in the advantages of master-planned communities...
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Newsletters

The Light: Value Engineering Increases

Builders are stripping out features that they believe consumers don’t fully appreciate. Our DesignLens...
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News

Top 5 New Rooms, Room Functions in Home Design

Research from the New Home Trends Institute shows which five new rooms (or room functions) architectural...
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News

11 Must Reads for the CRE Industry Today

Regional mall operator Macerich reported strong leasing and cash flow metrics for its latest financial...
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News

BFR or BTR? Why Words Matter

Are you building houses for rent? Or are you building houses to rent? There’s really no difference,...
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News

More Minnesota homes are getting a glow-up with customizable exterior lights

As she turned the big 0-4 in August, McKinley Annoni is in what her mother calls her "little girl pink...
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What Mortgage Rates Soaring Past 7% Means for Buyers, Sellers and the Housing Market

What seemed unthinkable just a few months ago has come to pass — Freddie Mac’s benchmark mortgage rate...
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