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Home > Consumer Insights

Consumer Insights

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June Survey Insights Report: Rethinking Home and Space in Today’s Housing Market

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May Survey Insights Report: Future of Home Design

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April Survey Insights Report: Kitchens

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March Survey Insights Report: Household Sentiment

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The 2023 New Home Trends Summit Summary

The 2023 New Home Trends Summit was innovative, insightful, and thought-provoking. Below you will find a...
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Industry Pulse: Wild Ideas Breed Innovation

This temperature-regulating material could make homes 5%–10% more efficient. [image: mathisworks/Getty...
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The Light: Big Sales in Texas

This week, New Home Trends Summit attendees participated in our sold-out master plan tour of the Pecan...
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February Survey Insights Report: Energy and Home Performance

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Keep, Stop, Start: Creating Communities That Will Thrive in 2023 and Beyond

In December 2022, the New Home Trends Institute team released our list of 23 consumer, home, community,...
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The Light: Five Trends from the IBS and KBIS 2023 Expo Floor

Last week, nearly 70,000 industry professionals flocked to Las Vegas for the International Builders’...
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January Survey Insights Report: Healthy Homes

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The Light: Digital Tools Sell More Homes

New home shopping tools help deepen engagement and establish trust and emotional connection, overcoming...
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4 Memorable Moments in Merchandising: Retreats & Niches

1. Tech Corner Brookfield Residential was planning the Cira Collection right around the time the country...
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The Light: Designing Build-to-Rent (BTR) Homes: Six Features That Are Different than For-Sale

Regardless of home type or target renter in build-to-rent (BTR) homes, there are a few design strategies...
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The Intersection of Design and Tech

A TikTok trend that delivers the goods: “Costco doors” Buying in bulk is fun until it comes time to...
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