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Home > Consumer Insights

Consumer Insights

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Reports

June Survey Insights Report: Rethinking Home and Space in Today’s Housing Market

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May Survey Insights Report: Future of Home Design

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April Survey Insights Report: Kitchens

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Newsletters

Keep, Stop, Start: How to Design Bathrooms That Sell More Homes

In today’s high-interest rate environment, consumers have proven themselves willing to compromise...
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Newsletters

Halloween Happenings that Boo-st the Bottom Line

Halloween is here, and developers and builders are not missing the chance to engage their residents....
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Three Apartment Amenities That Put ‘Style’ in ‘Lifestyle’

In 2023, we set a New Year’s resolution to embrace the rental world. And so far, consider us committed!...
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Reports

October Survey Insights Report: Bathrooms

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3 Surprising Cost-Cutters That Made Us Double-Check Our Data

Our New Home Trends Institute has been on a mission this past year: find ways to cut costs without...
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Videos

A Refresh of Big Shifts Ahead: What's Next for Demographics

Demographics drive the demand for housing, and the last two years have transformed demographic trends...
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Newsletters

5.5 Is Still the Magic Number

The 5.5% mortgage rate still holds its magic spell on consumers. In March, we found that 5.5% was the...
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September Survey Insights Report: Household Sentiment

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Newsletters

Time to Reflect: Five 2023 Trend Predictions We Nailed and One We Didn’t See Coming.

Trendflation: the rapid cycle of new trends Read More We anticipated that design noise would muddy...
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Newsletters

🔑🏠 4 Keys for Attracting Build-to-Rent Tenants

This summer, our New Home Trends Institute * got inside the minds of 6,000+ build-to-rent tenants we...
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Reports

August Survey Insights Report: Kitchens

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Keep, Stop, Start: Selling High-Performance Homes

Most of us can agree that sustainability matters to consumers, but not all high-performance home...
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