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3Q25 US Custom Residential Architecture Index

Custom residential architecture activity slowing Our 3 main takeaways this...
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October 2025 Survey Insights Report: Marketing That Resonates

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2025 New Home Trends Summit Summary

Thank you to our attendees and speakers for making the 2025 New Home Trends...
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Reports

May 2024 Survey Insights Report: Future of Production Home Design

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From Boomers to Zoomers: Housing Priorities by Generation

There are four generations buying homes in the US today. Each has different priorities: Boomers are...
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1Q24 US Custom Residential Architecture Index

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Industry Pulse: Starter Home Solutions in an Expensive Market (a Refresh)

Back in 2016, we shared smart solutions for building a starter home in expensive markets. Today, most of...
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April 2024 Survey Insights Report: Working from Home

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Busting Gen Z Myths—What the Housing Industry Needs to Know

There are 46 million 18- to 27-year-olds in the US today.1 Anecdotes about this adult cohort of Gen Z...
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March 2024 Survey Insights Report: Household Sentiment

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Unlock the Secrets of Top-Performing Communities

Unlock the Secrets of the Top Master-Planned Communities Ready to uncover the secrets behind the success...
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Industry Pulse: Fascinating Finds from the IBS | KBIS 2024 Expo Floor

After attending the International Builder Show (IBS) and Kitchen & Bath Industry Show (KBIS) 2024, we...
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Get Product-Type Clarity to Hone BTR Rents

Co-authored by James Mc Keever Key Takeaways​ All build-to-rent (BTR) product types (except horizontal...
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IBS | KBIS 2024 Recap: The Housing Industry Is Betting on Growth

Last week, our team (along with 117,000 others) witnessed solid optimism at the International Builder...
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Industry Pulse: The mixed-use revival, your true self, and 65 redefined

Special thank you to NHTI intern Angelica Cruz for co-authoring this article. After a brief detour to...
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