Consumer Insights
Reports
Custom residential architecture activity slowing Our 3 main takeaways this...
Reports
Download the October Survey Insights Report
Thank you to our attendees and speakers for making the 2025 New Home Trends...
Reports
Download the November Survey Insights Report.
Newsletters
In July, 85% of prospective new home buyers we surveyed said they would not buy a home if mortgage rates...
Newsletters
In a more competitive housing market, consumers believe in the advantages of master-planned communities...
Newsletters
Builders are stripping out features that they believe consumers don’t fully appreciate. Our DesignLens...
News
Research from the New Home Trends Institute shows which five new rooms (or room functions) architectural...
News
Regional mall operator Macerich reported strong leasing and cash flow metrics for its latest financial...
News
Are you building houses for rent? Or are you building houses to rent? There’s really no difference,...
News
As she turned the big 0-4 in August, McKinley Annoni is in what her mother calls her "little girl pink...
News
What seemed unthinkable just a few months ago has come to pass — Freddie Mac’s benchmark mortgage rate...
News
Whether expanding open living concepts or testing out new countertops, homeowners are introducing new...
Reports
Download the October Survey Insights Report.
Newsletters
Trend 1: Eat-In Kitchen as a Space Saver 85% of homeowners would consider island seating in lieu of...