Consumer Insights
Reports
Download the February 2026 NHTI Insights Report .
Reports
Custom residential architecture market still slow Our 3 main takeaways this...
Reports
Download the January 2026 NHTI Insights Report
Newsletters
New home shopping tools help deepen engagement and establish trust and emotional connection, overcoming...
Newsletters
1. Tech Corner Brookfield Residential was planning the Cira Collection right around the time the country...
Newsletters
Regardless of home type or target renter in build-to-rent (BTR) homes, there are a few design strategies...
Newsletters
A TikTok trend that delivers the goods: “Costco doors” Buying in bulk is fun until it comes time to...
Reports
Download the December Survey Insights Report.
Videos
Are you ready to dive into 23 Trends for 2023? Tune into the New Home Trends Institute’s member-favorite...
Reports
Download the November Survey Insights Report.
Newsletters
In July, 85% of prospective new home buyers we surveyed said they would not buy a home if mortgage rates...
Newsletters
In a more competitive housing market, consumers believe in the advantages of master-planned communities...
Newsletters
Builders are stripping out features that they believe consumers don’t fully appreciate. Our DesignLens...
News
Research from the New Home Trends Institute shows which five new rooms (or room functions) architectural...
News
Regional mall operator Macerich reported strong leasing and cash flow metrics for its latest financial...