Consumer Insights
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Are you ready to dive into 23 Trends for 2023? Tune into the New Home Trends Institute’s member-favorite...
Reports
Download the November Survey Insights Report.
Newsletters
In July, 85% of prospective new home buyers we surveyed said they would not buy a home if mortgage rates...
Newsletters
In a more competitive housing market, consumers believe in the advantages of master-planned communities...
Newsletters
Builders are stripping out features that they believe consumers don’t fully appreciate. Our DesignLens...
News
Research from the New Home Trends Institute shows which five new rooms (or room functions) architectural...
News
Regional mall operator Macerich reported strong leasing and cash flow metrics for its latest financial...
News
Are you building houses for rent? Or are you building houses to rent? There’s really no difference,...
News
As she turned the big 0-4 in August, McKinley Annoni is in what her mother calls her "little girl pink...
News
What seemed unthinkable just a few months ago has come to pass — Freddie Mac’s benchmark mortgage rate...
News
Whether expanding open living concepts or testing out new countertops, homeowners are introducing new...