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3Q25 US Custom Residential Architecture Index

Custom residential architecture activity slowing Our 3 main takeaways this...
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October 2025 Survey Insights Report: Marketing That Resonates

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2025 New Home Trends Summit Summary

Thank you to our attendees and speakers for making the 2025 New Home Trends...
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Industry Pulse: Wild Ideas Breed Innovation

This temperature-regulating material could make homes 5%–10% more efficient. [image: mathisworks/Getty...
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The Light: Big Sales in Texas

This week, New Home Trends Summit attendees participated in our sold-out master plan tour of the Pecan...
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February 2023 Survey Insights Report: Energy and Home Performance

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Keep, Stop, Start: Creating Communities That Will Thrive in 2023 and Beyond

In December 2022, the New Home Trends Institute team released our list of 23 consumer, home, community,...
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The Light: Five Trends from the IBS and KBIS 2023 Expo Floor

Last week, nearly 70,000 industry professionals flocked to Las Vegas for the International Builders’...
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January 2023 Survey Insights Report: Healthy Homes

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The Light: Digital Tools Sell More Homes

New home shopping tools help deepen engagement and establish trust and emotional connection, overcoming...
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4 Memorable Moments in Merchandising: Retreats & Niches

1. Tech Corner Brookfield Residential was planning the Cira Collection right around the time the country...
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The Light: Designing Build-to-Rent (BTR) Homes: Six Features That Are Different than For-Sale

Regardless of home type or target renter in build-to-rent (BTR) homes, there are a few design strategies...
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The Intersection of Design and Tech

A TikTok trend that delivers the goods: “Costco doors” Buying in bulk is fun until it comes time to...
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December 2022 Survey Insights Report: 23 Trends for 2023

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23 Trends for 2023

Are you ready to dive into 23 Trends for 2023? Tune into the New Home Trends Institute’s member-favorite...
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