Consumer Insights

Survey Insights Reports
Download the March Survey Insights Report.

Newsletters
Click Here to Download the Digital Version Click Here to Download the Print Version To our knowledge...

Newsletters
Boomer masterplan developers still don’t understand us millennials. Their marketing tries to entice us...

Newsletters
Gen X is attracting a lot less attention from home builders these days. In the last four years, 11...

Videos
*Most of the speakers agreed to let me share the link to their presentations with our clients, but...

Newsletters
Three completely independent sources confirm that new home buyers increasingly prefer modern home styles...

Newsletters
At the International Builders’ Show, we identified six new home construction and repair/remodeling...

Newsletters
Our consumer research clearly shows that price-sensitive first-time buyers are willing to trade lot and...

Newsletters
The RV industry is on pace for record RV shipments this year. The Recreational Vehicle Industry...

Newsletters
I recently hosted a panel of three distinguished builders from Florida to discuss the changing...