Five Council Themes
Consumer Trends
Delves into insightful discussions on demographics, evolving preferences, and the influential trends molding consumers’ choices. Gain expert insight into strategies that resonate, propelling your designs and messaging to new heights.
Home Design Trends
Focuses solely on the home, including both exterior and interior design as well as materials and finishes, with an eye toward what’s next. The council also explores ways to improve the quality and efficiency of home design.
Master Plan Trends
Collaborates on solutions for the next great idea and developer goals, from relationships with builders, to next-level amenities, to navigating a changing market. This council covers the nitty gritty details, big picture visions, and longevity.
Build-to-Rent Trends
Work together with BTR operators, builders, designers, and investors to share ideas, discuss best practices, and brainstorm how to best succeed in the rental home arena.
Future Trends
A blend of forward-thinking leaders from across the industry share and debate ideas to bring the future into focus and push our industry forward. We delve into specific topics, offering a unique perspective on its evolution over the next decade and beyond
Council Leaders
Maureen Ladley
Vice President, Consumer ConsultingJenni Nichols
Vice President, DesignLens
Denver, Colorado
jnichols@jbrec.com
(720) 328-1530
Ken Perlman
Managing Principal, Consulting
San Diego, California
kperlman@jbrec.com
(858) 281-7214
Deana Vidal, Assoc. AIA
Senior Director, Brand Strategy
San Mateo, California
dvidal@jbrec.com
(336) 671-0325
Chris Beard
Vice President, Building Products ResearchClient testimonial
"The New Home Trends Institute has created a forum with some of the best, most exciting master planned developers in the country, all bringing their A-Game to group conversations. The honest exchange of ideas has created a real sense of trust among the members—and the feeling that you can call another member of the group to talk over an idea or an issue. The Burns crew is, as always, leaders in painting the Big Picture and fearless in bringing up topics that might make you squirm, but provide deep-dive insights that make the time spent together so worthwhile. Thank you!"
—Colleen Edwards, Marketing Director | River Islands