Design Trends

Designing a Successful New Industry Collaboration


Click Here to Download the Digital Version

Click Here to Download the Print Version

To our knowledge, an event like this had never been done before. We recently brought the creative design talent from the largest home builders, land developers, architects, and building products companies in the US together in the same room. These industry leaders shared ideas on how to design the best places to live that also produce an appropriate risk-adjusted profit. Great design gets funded when it also makes financial sense.

41 presentations plus hours of roundtables and networking discussions resulted in a new kind of industry collaboration and professional friendships that have already resulted in significant changes to new communities. DesignLens™ memberships have also surged as the word has spread.

The downloadable summary is our gift to those of you who could not attend. Thanks to the participants, we learned how to design for:

  • Changes in household composition
  • Changing consumer expectations
  • Changing consumer preferences

We also learned:

  • New community design strategies
  • Tips on how to sell great design—both to consumers and to those with the pocketbooks needed to fund great design

We agreed to share success stories as well as lessons learned. We pledged to keep a close eye on the disruptive companies, with a goal of joining the disruption when it makes sense. We pledged to collaborate with each other to share ideas to profitably build the best places to live in the world.

If you want to join the club, please fill out the form found on this page, and we will get back to you. The 15 insightful videos and amazing presentation slides that we are allowed to share are also available upon request.



DesignLens members are given exclusive access to all Housing Design Summit videos and slides.

Video recordings of each presentation and panel are currently exclusive to DesignLens members. If you want access to all of this year’s Housing Design Summit videos, please fill out the form on this page and one of our team members will reach out with the exclusive code to access the video page.