Design Trends

Building for the Buyer: A New Perspective for the Housing Market


I recently hosted a panel of three distinguished builders from Florida to discuss the changing demographics of the state and how each builder is targeting the different generations. Below are the primary conclusions based on new generational definitions by decade from our upcoming demographics book.

To learn more about our demographic research or trends in Florida’s housing markets, please contact Lesley Deutch at

To learn more about our database of the most innovative design ideas called DesignLens, please contact Jenni Lantz at