The New Home Trends Institute pairs design inspiration with exclusive insight into the "why" behind consumers' housing choices.​​

Membership Benefits


Unparalleled Networking

The housing industry tends to work in silos. We take pride in breaking down these silos with our esteemed councils and events. As a member, you can meet with and hear from the building products companies creating the parts, the architects designing the future of housing, and the builders and developers who make the material purchasing decisions and see the consumer shifts in their sales offices.


Members have an opportunity to apply for one of our New Home Trends Institute councils focused on home design, master plans, and consumer trends.

Housing Design Summit

Members will receive an invitation to join our exclusive conference event focused on how great design, great research, and profitability converge.

Monthly Mini-Events

Taking the best of our large event and condensing it. Monthly webinars will often be followed by virtual roundtables, where members will connect with builders, building product designers, architects, interior designers, and more.



Monthly Survey Insight Reports

Monthly survey insight reports will inform you about the latest research-driven findings on consumer behavior and housing pain points, straight from the consumer's mouth. Surveys of builders, architects, designers, and purchasing managers will provide understanding into the trends of the future from the professional’s perspective.

Proprietary Survey Research

Insights based on our monthly  surveys of consumers and industry professionals

Learn By Example

Real life examples from our DesignLens database or outside the housing industry

Backed by Experts

On-the-ground insights from our John Burns Real Estate Consulting team of market experts



Access to Online Image Tours and Analysis of Great Communities

DesignLens is the home building industry's resource for innovative design solutions loved by both builders and homeowners. We have chosen the 500+ communities and developments in DesignLens for their innovations in architecture, design, land planning, and/or historical significance.


Keep Current

Find out what new, innovative, or historic projects are out there and why they are DesignLens-worthy.

Product Inspiration

Each month DesignLens features a diversity of product types, elevation styles, and geographic locations.

National Scope

DesignLens acts as your scout, finding the best projects nationwide based on input from our team and design ambassadors.



Access to JBREC's Team of Market Experts

Members have access to the company's local market development consultants from across the nation, our internal building products team, and the exclusive monthly webinars on the "state of the industry."

John Burns Real Estate Consulting is an independent research provider and consulting firm focused on the housing industry. The company’s research subscribers receive the most accurate analysis possible to inform their macro investment decisions. The company’s consulting clients receive specific property and portfolio investment advice designed to maximize profits. The team takes great pride in enabling the profitable development of the best places to live in the world.

Housing Fundamentals

Unlike other trend research groups, New Home Trends Institute is backed by a team that is solely focused on housing.

Exclusive Webinars

Members will receive access to John Burns Real Estate Consulting’s monthly client-exclusive "state of the industry" webinars to keep them informed on the housing market.

Curated Insights

The John Burns Real Estate Consulting team is here for you. The team will provide answers and solutions backed by data and local market insights.


Want to learn more?

Submit your information, and one of our experts will reach out to you.