Consumer Insights
Survey Insights Reports
Download the March Survey Insights report.
Newsletters
In December 2022, the New Home Trends Institute team released our list of 23 consumer, home, community,...
Newsletters
Last week, nearly 70,000 industry professionals flocked to Las Vegas for the International Builders’...
Newsletters
New home shopping tools help deepen engagement and establish trust and emotional connection, overcoming...
Newsletters
1. Tech Corner Brookfield Residential was planning the Cira Collection right around the time the country...
Newsletters
Regardless of home type or target renter in build-to-rent (BTR) homes, there are a few design strategies...
Newsletters
A TikTok trend that delivers the goods: “Costco doors” Buying in bulk is fun until it comes time to...
Newsletters
In July, 85% of prospective new home buyers we surveyed said they would not buy a home if mortgage rates...
Newsletters
In a more competitive housing market, consumers believe in the advantages of master-planned communities...
Newsletters
Builders are stripping out features that they believe consumers don’t fully appreciate. Our DesignLens...
Newsletters
Trend 1: Eat-In Kitchen as a Space Saver 85% of homeowners would consider island seating in lieu of...
Newsletters
20 members of our New Home Trends Institute’s Build-to-Rent council recently gathered to give the...
Newsletters
Consumers have spoken: they believe in homeownership, but many think now is not the right time. Per our...